Notice of Privacy



SABORA MÉXICO, SA DE CV , (hereinafter referred to only as SABORA), with address located at 180 Colima Street, in the Roma Norte neighborhood, Alcaldía Cuauhtémoc, CP 06700, in Mexico City, is responsible for collecting your personal data. , as well as the use, treatment and protection thereof.

How to contact us.

SABORA has a personal data protection unit (privacy office), which is located within the address indicated above, whose person is C. Armando Contreras Vaal, who can be reached by email .

Personal data that is collected.

SABORA may collect personal data from the owner through direct or personal delivery, through any means of physical or electronic contact with the owner. Likewise, TASTE can collect data indirectly, through publicly accessible sources and other sources available on the market.

TASTE collects personal identification data, financial and/or property, academic and employment data.

Scope of this “Privacy Notice”.


This “Privacy Notice” is applicable to all information, including personal information collected by SABORA. Likewise, that information from third parties with which SABORA enter into or will enter into commercial relations of any nature. In this sense, at the time of reading this “Privacy Notice” you give your consent to SABORA to lawfully collect and use your personal data for the purposes expressed below.

For the collection and processing of personal data, SABORA is committed and obliged to observe and comply with the principles of legality, consent, information, quality, purpose, loyalty, proportionality and responsibility; as well as all the principles and provisions established by national and international legislation regarding the protection of personal data.

Changes to this “Privacy Notice” will be published on the following website:


Purposes of the processing of personal data.


The personal data made available to SABORA are included in a database and electronic information, which is used for the classification, use, safeguard and protection of personal data of people linked to SABORA. Likewise, the information and personal data contained therein may be used by SABORA. for the following purposes:

  1. Main Purposes.
  • Allow SABORA to market its products.
  • Provide information related to said products, their shipping or the procedure for their collection.
  • Comply with the obligations that SABORA contracts with you.
  • Facilitate communications between you and SABORA.
  • Receive payments for the purchase of the products that SABORA provides, as well as issue the respective tax receipts.

  1. Secondary Purposes.

  • Allow SABORA to carry out quality evaluations of its products.
  • Facilitate SABORA to share promotional information about its products.
  • Enable SABORA to report on changes related to products purchased by its customers.

Personal data that is obtained.

To achieve the aforementioned purposes, SABORA requires multiple personal data, among which the following stand out:

Identification data: Name, address, office phone, home or mobile phone, email, fax, handwritten signature, advanced electronic signature (FIEL), Federal Taxpayer Registry (RFC), Single Population Registration Card (CURP) , current identification, nationality, proof of address and those that must be provided by legal provision.

Labor, professional and academic data: Institutional email, occupation, Curriculum, letters of professional recommendation, documents of affiliation to public and private organizations, titles that accredit professional or technical level, documents that accredit participation in organizations, forums, diplomas or other means of professional specialization. This type of data is only requested from SABORA suppliers and collaborators.

Asset information: Credit or debit card number, bank that issues the card. It should be noted that the system may require the holder's card security code, however, this is only to authorize the corresponding purchase and in no way is said information recorded in SABORA's systems.

Limitation of the use and disclosure of your personal data.

The use of personal data that SABORA carried out will conform to the objectives agreed with your clients, suppliers or people who, for any reason, make personal data available to you.

Notwithstanding the above, when the processing of personal data does not refer to those necessary to comply with the legal obligations that SABORA has assumed with you, it will be possible for you to expressly request SABORA to refrain from continuing to use your personal data (opposition). The request in question may be made electronically using the email address indicated herein, or in writing at the address provided for this purpose by SABORA. has appointed.

SABORA electronic systems are duly protected to avoid loss or leaks of the personal data provided.

The treatment that FLAVORS will exercise over your personal data will be that which is necessary, correct and relevant for the purposes provided for in this “Privacy Notice”.

Means to exercise the rights of Access, Rectification, Cancellation and Opposition (better known by doctrine on personal rights as “ARCO rights”).


In accordance with national legislation on personal data, you have the power to exercise your ARCO rights, the same rights that are described below for your quick reference:

  • Right of Access: Right of the owner to request SABORA to inform you if it has information related to your personal rights in its database.

  • Right to Rectification: Right of the owner to request SABORA the correction of the personal data it has in its database, as long as said data is incorrect, imprecise, incomplete or outdated.

  • Right of Cancellation: Right of the owner to request SABORA the cancellation of your personal data that you have in your databases.

  • Right to Oppose: Right of the owner to request SABORA refrain from continuing to use or process your personal data in whole or in part (for certain circumstances or purposes).

In light of the above, you have the right to access your personal data that SABORA already has the details of their treatment, as well as to rectify them if they are inaccurate or incomplete; cancel them when you consider that they are not required for any of the purposes indicated in this privacy notice, they are being used for non-consensual purposes or the contractual or service relationship has ended, or oppose their processing for specific purposes.

If you wish to exercise your ARCO rights, you may do so by sending an email to the person who, for this purpose, SABORA has designated, or also by physical request (on paper) to our privacy office.

Once you TASTE receives the respective request, it will proceed to respond to the request within a period of 20 (twenty) days from the date of request, and you will be informed about its origin through the email that is expressed for this purpose in the application.

Transfer of personal data.

In order for SABORA to carry out the commercial and promotional activities that you have contracted, it is possible that your personal data may be transferred and processed inside and outside the country by persons other than SABORA, mainly in cases in which SABORA requires the support of third parties to perform certain tasks on its behalf, which will be related to the contracted commercial activities.

In this sense, SABORA undertakes not to transfer your personal data without your consent, except in the cases provided for in the applicable legislation, as well as to carry out this transfer in the terms established by law.

Likewise, TASTE will require the subjects who receive personal data to comply promptly with the provisions regarding data protection, as well as the protection, classification and proper handling of the personal data transferred by SABORA.

If you do not expressly express your opposition to SABORA transferring your personal data to third parties, it will be understood that you grant your consent to do so.

Modifications to the privacy notice".

SABORA reserves the right to make modifications or updates to this privacy notice at any time to address legislative or jurisprudential developments, internal policies or new requirements for the provision of its services or provision of its products.

Modifications and/or updates to the “Privacy Notice” will be notified to the public through the following website:

For any questions regarding this “Privacy Notice”, please contact the SABORA privacy office.

Use of cookies and web beacons.

Cookies are text files that are automatically downloaded and stored on the hard drive of the user's computer when browsing a specific Internet page, which allow the Internet server to remember some data about this user, including their preferences for viewing the pages on that server, name and password.

For their part, web beacons are images inserted into an Internet page or email, which can be used to monitor (i) the behavior of a visitor, (ii) the information stored about the user's IP address, (iii) the duration of the interaction time on said page, (iv) the type of browser used, among others.

In light of the above, it is worth mentioning that SABORA uses cookies and other identification technologies on its websites, mobile applications, electronic communications, advertisements and other online services. Through these cookies, SABORA collects personal data for user authentication and configuration, traffic analysis on its website and mobile applications, trends and in general to be able to understand the behavior and interests of users and people who interact with SABORA's services and products. .

You have the power to prevent SABORA from using cookies, which is highly likely to affect the functionality of its services and products.

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to delete or reject browser cookies. To do this, follow the instructions provided by your browser, which are usually found within the “Help” or “Preferences” menu.


Complaints and complaints regarding the improper processing of your personal data.

If you consider that your personal data protection rights have been harmed by any conduct attributable to SABORA, you may file the corresponding complaint or complaint with the INAI. For more information visit .